Requirements (36 credits)
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| BSGR 585 |
Organizational Behavior and Leadership in Sport |
3 credits |
This course is designed to help students understand and examine core components of sport organizations. The course will address internal organizational aspects such as organizational culture, teamwork, and human relations principles. The course will also examine how organizations navigate through an ever-changing political and sociological climate, focusing on organizational strategic management. Personal leadership will also be explored, with focus on both theoretical and applied forms of leadership.
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| BSGR 588
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Sport Marketing and Sponsorship |
3 credits |
This course will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, leagues and other organizations to market their products and services domestically and internationally to consumers and business partners. The course will examine the marketing strategies employed by sports teams and leagues. In addition, it provides students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and sporting events.
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| BSGR 576
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Sport Brand Management |
3 credits |
This course is designed to provide understanding of sport brand management of both national and international sport organizations. The course will explore brand-product strategies; increase understanding of the important issues in planning and evaluating brand strategies that are key steps of the analytical process to help grow a brand globally; understand the appropriate theories, models, and other tools to make better branding decisions.
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| BSGR 516 |
Governance in Sport Management |
3 credits |
This course is designed to develop understanding of the organization and governance of sport services and businesses. It includes examination of sport delivery systems in the United States including Olympic sport, sport through education systems, professional sport leagues, sport clubs, sport development, the coordination of sport in the United States. The course then examines U.S. sport in its international context.
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| BSGR 555
|
Financial Management |
3 credits |
This course examines the role of financial resource management as a tool for organizational success. The focus is on budgeting, short-term and long-term planning, and financial resources, as well as general understanding of the role of financial statements in decision making. Students will use financial tools to plan and evaluate decisions through case analyses as well as hands-on projects.
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| BSGR 510
|
Evidence-Based Practice |
3 credits |
This course focuses on the analysis of evidence for application to the students' professional practice setting. This course will provide a foundation for students to explore the strengths and limitations of various research designs and develop critical skills essential to the interpretation and application of evidence. This course will equip the students with the skills that will be needed throughout the program.
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| BSGR 536 |
Sports Communication |
3 credits |
This course examines the field of sport communication: the interrelationship between sports and media in today’s society and how that interrelationship reinforces social values, sometimes challenges social norms, and draws on the cultural identification of class, race, and gender to identify sports values with cultural values. Drawing on theories of sport communication and sport media, we will examine media’s role in telling the story of sports and, in telling that story, shaping and reinforcing cultural values. Students will study several critical approaches to sports and public discourse and will apply those approaches to sports organizations, the news media, and popular media.
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| BSGR 577 |
Professional Franchise and College Sport Operations |
3 credits |
Students will understand the operation management process of professional franchises and college sports. This course offers a unique perspective about the business of sports by exposing students to specific managerial challenges and issues facing different sport industries in the area of media, public subsidies, and other revenue sources etc.
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| BSGR 587
|
Management of Sporting Events |
3 credits |
This course studies management strategies in major sporting events and/or mega events in America and globally. It is a functional study of market organization designed to introduce the student to the major sporting events and basic theories in the field of event management. Principal topics include the management marketing process and its implementation within the environment of the sports organization.
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| BSGR 517
|
Sport Law and Ethics |
3 credits |
This course is designed to prepare students for their careers in sports by equipping them with legal and ethical foundational knowledge and perspectives. Students will learn fundamental sport legal principles including employment law, risk management, ADA requirements, hazing, sexual harassment, and Title IX. Focus is placed on traditional ethical theories as well as applied ethical and moral decision-making. Core principles of law and ethics as well as critical examination of related issues will be central components of the course.
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| BSGR 596
|
Critical Issues in Sport |
3 credits |
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In this course, students will examine critical contemporary issues in sport management on local, national, and international levels. Emphasis will be placed on researching and evaluating the implications of these issues for current and future sport managers, and developing strategies for addressing them.
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| BSGR 599
|
Internship |
3 credits |
The Internship in Sport Management enables students to gain practical experience in their program. Students have opportunities to integrate classroom theory with onsite practical training under professional supervision and guidance. Students also gain work experience and make valuable professional contacts.
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