Elle Lacher, senior graphic journalism student, wins design competition

January 18, 2016

Elle Lacher's identity design and promotional pieces were selected for the 2016 Head the Des Moines Regatta. The regatta is an annual event sponsored by the Des Moines Rowing Club.

Lacher was a student in Dr. Cyndi Wiley's fall Graphic Design 5 class, and competed with classmates to design promotional materials for the event. The Des Moines Rowing Club committee presented their project at the beginning of the semester to the class of nineteen students. Their design needs included a poster, postcard, program cover, t-shirt, website banners and medals. Students presented their designs to the committee at the end of the semester.

Heather von Brown, member of the Des Moines Rowing Club, said, "There were 3-4 close contenders, but overall, we enjoyed how original Elle's concept was and the care and thought she put into refining all of her final pieces."

Lacher's designs will be used for the September 2016 Regatta, where rowers from many surrounding states will compete.