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Multimedia Communication Major

Communication jobs are varied, diverse and cross all types of media. To be successful in today's competitive market, you need a broad base of knowledge and professional experience. From storytelling and videography to broadcasting and digital media, a degree from Grand View will give you the knowledge you need to have a successful career in this ever-changing field!

Why Grand View?

  • Faculty in Grand View's communication department have years of experience in the communication field.
  • With two concentrations, Multimedia Communication is designed to conform to a student's desires.
  • Students in the communication department have the opportunity to go live on the radio, film newscasts, write for the ViewFinder magazine, and much more, providing experiences and developing skill sets for their career.
Choose Your Path

Whether it's custom classes, an emphasis, or an option, this degree offers you an even more enhanced and customizable experience in the following areas:

Corporate Communication Concentration
The Corporate Communication Concentration is designed for students who are interested in studying the internal and external communication needs of organizations. In addition to mastering the basic skills of reporting, newscasts, public relations, advertising and publication design, students learn the fundamentals of management and marketing, how to write and edit newsletters, and how to design for the web in a commercial environment.

Sports Media Concentration
Turn your passion for sports, innovative technology and business into a fantastic career. Sports media plays a pivotal role in the production and distribution of messages and brands that touch many aspects of our social and cultural lives. Students learn how sports media messages are distributed and consumed; what role self- and government regulation play in the sport industry; how consumers of sports media are influenced by sports news and sports organization messaging; and the role of sports in selling products as well as promoting ideas.

Sports media students learn about the process of communication within the sporting world. They build a foundation based on sports writing, broadcasting, online media, advertising and video production, and learn the differences between content rooted in journalism and content rooted in organizational communication. Throughout the program, students receive valuable hands-on training in their focal area that prepares them for fulfilling careers as sports commentators, broadcasters, content creators, and managers in the sports media world.

Career Options

Your career options are broad, exciting and ever-changing. Recent grads are working as:

  • Communication Manager
  • Broadcaster
  • Director of Communication
  • Account Director
  • Content Manager
  • News Anchor
  • Technical Writer
  • Web Project Manager
  • News Producer
  • Senior Copywriter
  • Sports Information Director
  • Magazine Editor

What Can I Do With This Major?

Course Requirements

Prerequisites (6 credits)

These courses will not be counted in computing the GPA for the major.

ARTS 131 Basic Digital Photography 3 credits
COMM 110 Mass Communication 3 credits

Requirements (49 credits)

Communication Core

COMM 121 Digital Video & Audio 3 credits
COMM 129 Voice Delivery and Performance 1 credit
COMM 141 Multimedia Storytelling 3 credits
COMM 159 Journalism Laboratory 1 credit
COMM 263 Digital Publishing 3 credits
COMM 329 or
COMM 359
Advanced Broadcast Production or
Advanced Journalism Lab
1 credit
COMM 399 Internship 3 credits
COMM 404 Communication Law and Ethics 3 credits
COMM 470 Multimedia Career Seminar 3 credits

Multimedia Communication Courses

COMM 151 Reporting 3 credits
COMM 222 Digital Audio Media 3 credits
COMM 349 or
ARTS 367
Publication Design Essentials or
Publication Design
3 credits
COMM 355 Public Relations Principles 3 credits
COMM 405 Media Advertising 3 credits
COMM 421 Electronic Field Production 3 credits

Choose 1 Concentration

Sports Media Concentration (9 credits)

COMM / KINH 270 Sports and Media 3 credits
COMM 323 Video Producing and Directing 3 credits
COMM 324 Radio Production and Announcing 3 credits
COMM 352 Feature Writing 3 credits
BSAD 343 Sport Law 3 credits
BSAD 416 Sport Marketing 3 credits

Corporate Communication Concentration (9 credits)

COMM 323 Video Producing and Directing 3 credits
COMM 425 Publication Editing 3 credits
COMM 455 Public Relations Campaigns 3 credits
BSAD 310 Principles of Management 3 credits
BSAD 315 Marketing 3 credits
BSAD 325 Web Design and Development for eCommerce 3 credits
Download Degree Checklist

GV Degree Combinations

You may also be interested in one or more of the following:

Awards and Accomplishments


Steve Winzenburg • Professor of communication, published two books, TV Programming Perspectives, Second Edition, and the Communication Job Search Handbook. The former will be used in his TV in Society class and the latter will be used in the Communication Career Seminar course.


Jeff Fett '05 • He has received two Emmy Awards for his work at KSTP-TV in Minneapolis.

Travis Justice • He is a co-host of the morning sports talk show on KXNO-AM in Des Moines. 

Why Study Multimedia Communication?

  • In our current era, everything is driven by multimedia from graphics on computers and editing on videos to magazine designs and posters.
  • A degree in Multimedia Communication exposes students to many different skills and allows for a better variety of career choices and experiences.
  • With the rapid growth of the internet, the need for multimedia majors capable of managing a website is on the rise. 
Explore More Programs Visit Campus

Student Center

Renovated in 2015, the Student Center has become a central hub for students at Grand View. Home to the Communications department, the building is equipped with a radio studio, TV studio, a recording studio, and Computer labs equipped with adobe software. The Student Center also houses the Bookstore, Viking Theatre, CJ’s Place convenience store, student gathering area and the Students dining hall.