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Graduate Students

Sport Management

Responsive imageIf you're interested in coaching at the college level ... working in administration, marketing or event management for professional sports teams ... or in managerial positions in the health and fitness industry, Grand View's MS in Sport Management prepares you.

The only degree of its kind in Iowa, this 36-credit-hour program accepts students who have just completed a bachelor's degree as well as working adults who prefer to attend part-time. Because of its convenient schedule, you can complete the requirements in two years in this evening/weekend face-to-face program. Grand View's Des Moines location provides multiple opportunities for internships with central Iowa professional sports teams, as well as graduate assistantships in a variety of fields.

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Fully accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.

Course Offerings

Sport Consumer Behavior
Sport has a tremendous social, psychological, cultural, and economic impact on people’s lives. This course is looks at consumer behavior with sport participants from a variety of recreational and spectator sports. What key determinants influence sport choice and buying choice. The purpose of this class is to acquaint students with academic research and theories in various areas of consumer behavior and how they relate to sport.

Sport Marketing and Sponsorship
This course will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, leagues and other organizations to market their products and services domestically and internationally to consumers and business partners. The course will examine the marketing strategies employed by sports teams and leagues. In addition, it provides students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and sporting events.

Sport Brand Management
This course is designed to provide understanding of sport brand management of both national and international sport organizations. The course will explore brand-product strategies; increase understanding of the important issues in planning and evaluating brand strategies that are key steps of the analytical process to help grow a brand globally; understand the appropriate theories, models, and other tools to make better branding decisions.

Governance in Sport Management
This course is designed to develop understanding of the organization and governance of sport services and businesses. It includes examination of sport delivery systems in the United States including Olympic sport, sport through education systems, professional sport leagues, sport clubs, sport development, the coordination of sport in the United States. The course then examines U.S. sport in its international context.

Resource Management
This course examines the role of financial resource management as a tool for organizational success. The focus is on budgeting, short-term and long-term planning, and financial resources, as well as general understanding of the role of financial statements in decision making. Students will use financial tools to plan and evaluate decisions through case analyses as well as hands-on projects.

Evidence-Based Practice
This course focuses on the analysis of evidence for application to the students' professional practice setting. This course will provide a foundation for students to explore the strengths and limitations of various research designs and develop critical skills essential to the interpretation and application of evidence. This course will equip the students with the skills that will be needed throughout the program.

Sports Communication
This course examines the field of sport communication: the interrelationship between sports and media in today’s society and how that interrelationship reinforces social values, sometimes challenges social norms, and draws on the cultural identification of class, race, and gender to identify sports values with cultural values. Drawing on theories of sport communication and sport media, we will examine media’s role in telling the story of sports and, in telling that story, shaping and reinforcing cultural values. Students will study several critical approaches to sports and public discourse and will apply those approaches to sports organizations, the news media, and popular media.

Professional Franchise and College Sport Operations
Students will understand the operation management process of professional franchises and college sports. This course offers a unique perspective about the business of sports by exposing students to specific managerial challenges and issues facing different sport industries in the area of media, public subsidies, and other revenue sources etc.

Management of Sporting Events
This course studies management strategies in major sporting events and/or mega events in America and globally. It is a functional study of market organization designed to introduce the student to the major sporting events and basic theories in the field of event management. Principal topics include the management marketing process and its implementation within the environment of the sports organization.

Sport Ethics
This course is designed to encourage potential sport marketers, sport managers, athletic directors, and coaches to think about the moral and ethical dilemmas typically encountered in our competitive world. The activities of this course will acquaint you with -- and help refine -- your understanding of sport relative to such issues as marketing ethics, violence and intimidation, eligibility, gamesmanship, winning and losing, ergogenic aids, and gender.

Special Topics in Sport
This course examines numerous topics covered in previous courses and expand on the basics from those courses. Particular focus is placed on the most current topics and controversies in sports on a local, national and global basis, emphasizing the best ways to deal with these issues.

The Internship in Sport Management enables students to gain practical experience in their program. Students have opportunities to integrate classroom theory with onsite practical training under professional supervision and guidance. Students also gain work experience and make valuable professional contacts.


Course Schedule
This 36-credit-hour program can be completed in two years, with evening/weekend scheduling in a face-to-face format.  Current course schedule HERE.