Dr. Erin Kim-Cho Co-Leads Statewide Measles Awareness Campaign, Featured on Iowa Public Radio

June 4, 2025

Dr. Erin Kim-Cho, Assistant Professor of Communication and Media Practice at Grand View University, was recently featured on Iowa Public Radio’s River to River to discuss her role as Co-Director of a statewide measles awareness campaign led by Refugee & Immigrant Voices in Action (RIVA).

Launched in April in collaboration with the Iowa Department of Health and Human Services, the campaign is a rapid-response public health initiative aimed at addressing growing concerns about measles exposure, particularly among immigrant and refugee communities across Iowa. Drawing on her expertise in strategic communication and community-based outreach, Dr. Kim-Cho is playing a key role in shaping the campaign’s messaging and engagement strategies.

Under her co-leadership, the team has developed a comprehensive suite of outreach tools, including multilingual flyers, social media content, and a 9-minute community health training video. These resources are available on the campaign website, voicesforhealthriva.org, which offers information in 10 languages and is accessible in both English and Spanish.

Listen to the full River to River interview with Dr. Kim-Cho here.