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Master of Science in Sport Management

Grand View's M.S. in Sport Management program prepares students for managerial positions in marketing and event management for professional sport teams, collegiate administration and coaching, or managerial positions in a wide range of private and public sport organizations.

Why Grand View?

  • Des Moines was ranked the No. 1 minor league sports market in America by Sport Business Journal, the premiere sport business source.
  • The only degree of its kind in Iowa, this 36-credit-hour program accepts students who have just completed a bachelor's degree as well as working adults who prefer to attend part-time.
  • Because of its convenient schedule, you can complete the requirements in as little as 16 months in this face to face program with online summer courses.
  • The Master of Science in Sport Management, along with a coaching authorization, fulfills the requirements for the Iowa State Board of Educational Examaners' Athletic/Activities Director Authorization, regardless of the bachelor’s degree major.
  • Graduate internships in sport management are crucial to students gaining or expanding their experience in sport and refining career intentions. At Grand View, we have developed relationships with organizations that provide multiple internship opportunities in the Des Moines community and beyond, as well as graduate assistantships in a variety of fields.
  • Students have recently completed internships with the Iowa Barnstormers, The Principal Charity Golf Classic, Greater Des Moines Convention and Visitors Bureau, Iowa State Athletics Compliance, Hurricane Junior Golf Tour, Iowa Community College Athletic Conference, City of Clive Parks and Recreation, Club B-Fit, Madison Mallards Baseball, Max Oxygen Crossfit, The West Des Moines Soccer Club, Aspen Athletic Clubs, and college and high school athletic departments.
Positions Held by Recent Graduates

Recent graduates of the program hold the following positions in the sport industry:

  • Director of Events, Iowa Events Center
  • Manager of Athletics Communications, NAIA
  • Coordinator of Sports Information and Events, Marshalltown Community College
  • Training Coordinator, Learfield IMG College
  • Nike Wrestling Event Manager, Athlete Performance Solutions
  • Sales Account Consultant, Topgolf
  • Head Cross Country and Track & Field Coach, Kansas Wesleyan University
  • Head Coach, Phoenix Rising FC, Elite Club National League
  • Assistant Wrestling Coach, South Dakota State University
  • Assistant Strength and Conditioning Coach, Louisiana Tech University
  • Assistant Cross Country and Track & Field Coach, Cornell College
Admission and Application Requirements

Admission Requirements

Submit the following:

  • Include a statement of purpose with application that addresses:
  1. The student’s interest in the program, including the identification of short-term and long-term career goals
  2. The skills and experiences the student will contribute to the program
  3. Expectations the student has of the program
  • A professional resume.
  • Provide two letters of recommendation (academic or professional) who will complete an online recommendation form
  • Transcript from institution where bachelor's degree was earned
Career Options

You can put your education to work right after graduation in the following careers: 

  • Athletic Director
  • Event Manager
  • Collegiate Coach
  • Sales Executive
  • Marketing Manager or Director
  • Information Director
  • Development Director
  • Fitness Club Manager
  • Facilities Coordinator
  • Recreation Center Manager
  • Golf Course Manager
  • Park Superintendent
  • Tournament Director
  • Compliance Officer
Course Requirements

Requirements (36 credits)

BSGR 585 Organizational Behavior and Leadership in Sport 3 credits
This course is designed to help students understand and examine core components of sport organizations. The course will address internal organizational aspects such as organizational culture, teamwork, and human relations principles. The course will also examine how organizations navigate through an ever-changing political and sociological climate, focusing on organizational strategic management. Personal leadership will also be explored, with focus on both theoretical and applied forms of leadership.
BSGR 588 Sport Marketing and Sponsorship 3 credits
This course will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, leagues and other organizations to market their products and services domestically and internationally to consumers and business partners. The course will examine the marketing strategies employed by sports teams and leagues. In addition, it provides students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and sporting events.
BSGR 576 Sport Brand Management 3 credits
This course is designed to provide understanding of sport brand management of both national and international sport organizations. The course will explore brand-product strategies; increase understanding of the important issues in planning and evaluating brand strategies that are key steps of the analytical process to help grow a brand globally; understand the appropriate theories, models, and other tools to make better branding decisions.
BSGR 516 Governance in Sport Management 3 credits
This course is designed to develop understanding of the organization and governance of sport services and businesses. It includes examination of sport delivery systems in the United States including Olympic sport, sport through education systems, professional sport leagues, sport clubs, sport development, the coordination of sport in the United States. The course then examines U.S. sport in its international context.
BSGR 555 Financial Management 3 credits
This course examines the role of financial resource management as a tool for organizational success. The focus is on budgeting, short-term and long-term planning, and financial resources, as well as general understanding of the role of financial statements in decision making. Students will use financial tools to plan and evaluate decisions through case analyses as well as hands-on projects.
BSGR 510 Evidence-Based Practice 3 credits
This course focuses on the analysis of evidence for application to the students' professional practice setting. This course will provide a foundation for students to explore the strengths and limitations of various research designs and develop critical skills essential to the interpretation and application of evidence. This course will equip the students with the skills that will be needed throughout the program.
BSGR 536 Sports Communication 3 credits
This course examines the field of sport communication: the interrelationship between sports and media in today’s society and how that interrelationship reinforces social values, sometimes challenges social norms, and draws on the cultural identification of class, race, and gender to identify sports values with cultural values. Drawing on theories of sport communication and sport media, we will examine media’s role in telling the story of sports and, in telling that story, shaping and reinforcing cultural values. Students will study several critical approaches to sports and public discourse and will apply those approaches to sports organizations, the news media, and popular media.
BSGR 577 Professional Franchise and College Sport Operations 3 credits
Students will understand the operation management process of professional franchises and college sports. This course offers a unique perspective about the business of sports by exposing students to specific managerial challenges and issues facing different sport industries in the area of media, public subsidies, and other revenue sources etc.
BSGR 587 Management of Sporting Events 3 credits
This course studies management strategies in major sporting events and/or mega events in America and globally. It is a functional study of market organization designed to introduce the student to the major sporting events and basic theories in the field of event management. Principal topics include the management marketing process and its implementation within the environment of the sports organization.
BSGR 517 Sport Law and Ethics 3 credits
This course is designed to prepare students for their careers in sports by equipping them with legal and ethical foundational knowledge and perspectives. Students will learn fundamental sport legal principles including employment law, risk management, ADA requirements, hazing, sexual harassment, and Title IX. Focus is placed on traditional ethical theories as well as applied ethical and moral decision-making. Core principles of law and ethics as well as critical examination of related issues will be central components of the course.
BSGR 596 Critical Issues in Sport 3 credits
In this course, students will examine critical contemporary issues in sport management on local, national, and international levels. Emphasis will be placed on researching and evaluating the implications of these issues for current and future sport managers, and developing strategies for addressing them.
BSGR 599 Internship 3 credits
The Internship in Sport Management enables students to gain practical experience in their program. Students have opportunities to integrate classroom theory with onsite practical training under professional supervision and guidance. Students also gain work experience and make valuable professional contacts.

Industries That Hire Graduates

A variety of industries, including business, tourism and recreation, education and the media, might hire graduates with a master's degree in sports management. More specific employers include the following:

  • College athletic programs
  • State and local sports programs
  • Leisure resorts
  • Sporting equipment and supply companies
  • Professional sports leagues
  • Media outlets
  • Public relations and advertising companies
  • Sporting and player associations
  • Sports agency and management businesses

Student Success Highlights

  • Haleigh Biancalana, a Grand View alum ('14) and MSSM grad ('16) has been advancing in her career at The Iowa Events Center and Wells Fargo Arena.  She is now in her second year as the Director of Events.
  • Kyle Hiser, graduated from the MSSM program at Grand View in 2019 after serving as the Track and Field Graduate Assistant.  In 2019, he began coaching track & field and cross country at Kansas Wesleyan, and in June of 2022, was named the Kansas Wesleyan Cross Country and Track & Field Program Director, and Head Track & Field Coach.
  • Ben Rossman, a 2021 graduate of the MSSM program, completed his Graduate Assistant Golf Coach duties while completing an internship with the City of Waukee Parks and Recreation department, and is now the Recreation Manager at the City of Winterset.
  • Blake Beaune,  a Grand View alum ('22) and current MSSM student, is completing an Event & Partnership internship with Wilson Sporting Goods in Chicago.  He was also a Graduate Assistant for the Men's Tennis team at Grand View and completed an undergraduate internship with the Des Moines Buccaneers. He will begin a full-time position for Wilson Sporting Goods upon his graduation in April. 


Program Benefits

  • Acquire leading-edge know-how through our unique curriculum.
  • Develop critical thinking and problem-solving skills through an in-depth understanding of sport marketing, finance, intercollegiate athletics, facility and event management, sport ethics, global sports, and digital media in sport.
  • Learn from successful industry practitioners.
  • Leverage and apply your skills and knowledge in a practical setting through internship opportunities.




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