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Masters in Sport Management

Grand View's M.S. in Sport Management program prepares students for managerial positions in marketing and event management for professional sport teams, collegiate administration and coaching, or managerial positions in a wide range of private and public sport organizations. 

Why Grand View?

  • Des Moines was ranked the No. 1 minor league sports market in America by Sport Business Journal, the premiere sport business source.
  • The only degree of its kind in Iowa, this 36-credit-hour program accepts students who have just completed a bachelor's degree as well as working adults who prefer to attend part-time. 
  • Because of its convenient schedule, you can complete the requirements in as little as 16 months in this face to face program with online summer courses.
  • Graduate internships in sport management are crucial to students gaining or expanding their experience in sport and refining career intentions. At Grand View, we have developed relationships with organizations that provide multiple internship opportunities in the Des Moines community and beyond, as well as graduate assistantships in a variety of fields.
  • Students have recently completed internships with the Iowa Barnstormers, The Principal Charity Golf Classic, The West Des Moines Soccer Club, the Greater Des Moines Convention and Visitors Bureau, and several college and high school athletic departments.
Admission and Application Requirements

Admission Requirements

Submit the following:

  • Include a statement of purpose with application that addresses: 1) the student’s interest in the program, including the identification of short-term and long-term career goals; 2) the skills and experiences the student will contribute to the program; 3) expectations the student has of the program.
  • A professional resume.
  • Two letters of recommendation (professional and/or academic)
Career Options

You can put your education to work right after graduation in the following careers: 

  • Athletic Director
  • Event Manager
  • Collegiate Coach
  • Sales Executive
  • Marketing Manager or Director
  • Information Director
  • Development Director
  • Fitness Club Manager
  • Facilities Coordinator
  • Recreation Center Manager
  • Golf Course Manager
  • Park Superintendent
  • Tournament Director
  • Compliance Officer
Course Requirements

Requirements (36 credits)

BSGR 586 Sport Consumer Behavior 3 credits
Sport has a tremendous social, psychological, cultural, and economic impact on people’s lives. This course is looks at consumer behavior with sport participants from a variety of recreational and spectator sports. What key determinants influence sport choice and buying choice. The purpose of this class is to acquaint students with academic research and theories in various areas of consumer behavior and how they relate to sport.
BSGR 588 Sport Marketing and Sponsorship 3 credits
This course will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, leagues and other organizations to market their products and services domestically and internationally to consumers and business partners. The course will examine the marketing strategies employed by sports teams and leagues. In addition, it provides students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and sporting events.
BSGR 576 Sport Brand Management 3 credits
This course is designed to provide understanding of sport brand management of both national and international sport organizations. The course will explore brand-product strategies; increase understanding of the important issues in planning and evaluating brand strategies that are key steps of the analytical process to help grow a brand globally; understand the appropriate theories, models, and other tools to make better branding decisions.
BSGR 516 Governance in Sport Management 3 credits
This course is designed to develop understanding of the organization and governance of sport services and businesses. It includes examination of sport delivery systems in the United States including Olympic sport, sport through education systems, professional sport leagues, sport clubs, sport development, the coordination of sport in the United States. The course then examines U.S. sport in its international context.
BSGR 555 Financial Management 3 credits
This course examines the role of financial resource management as a tool for organizational success. The focus is on budgeting, short-term and long-term planning, and financial resources, as well as general understanding of the role of financial statements in decision making. Students will use financial tools to plan and evaluate decisions through case analyses as well as hands-on projects.
BSGR 510 Evidence-Based Practice 3 credits
This course focuses on the analysis of evidence for application to the students' professional practice setting. This course will provide a foundation for students to explore the strengths and limitations of various research designs and develop critical skills essential to the interpretation and application of evidence. This course will equip the students with the skills that will be needed throughout the program.
BSGR 536 Sports Communication 3 credits
This course examines the field of sport communication: the interrelationship between sports and media in today’s society and how that interrelationship reinforces social values, sometimes challenges social norms, and draws on the cultural identification of class, race, and gender to identify sports values with cultural values. Drawing on theories of sport communication and sport media, we will examine media’s role in telling the story of sports and, in telling that story, shaping and reinforcing cultural values. Students will study several critical approaches to sports and public discourse and will apply those approaches to sports organizations, the news media, and popular media.
BSGR 577 Professional Franchise and College Sport Operations 3 credits
Students will understand the operation management process of professional franchises and college sports. This course offers a unique perspective about the business of sports by exposing students to specific managerial challenges and issues facing different sport industries in the area of media, public subsidies, and other revenue sources etc.
BSGR 587 Management of Sporting Events 3 credits
This course studies management strategies in major sporting events and/or mega events in America and globally. It is a functional study of market organization designed to introduce the student to the major sporting events and basic theories in the field of event management. Principal topics include the management marketing process and its implementation within the environment of the sports organization.
BSGR 517 Sport Ethics 3 credits
This course is designed to encourage potential sport marketers, sport managers, athletic directors, and coaches to think about the moral and ethical dilemmas typically encountered in our competitive world. The activities of this course will acquaint you with -- and help refine -- your understanding of sport relative to such issues as marketing ethics, violence and intimidation, eligibility, gamesmanship, winning and losing, ergogenic aids, and gender.
BSGR 596 Special Topics in Sport 3 credits
This course examines numerous topics covered in previous courses and expand on the basics from those courses. Particular focus is placed on the most current topics and controversies in sports on a local, national and global basis, emphasizing the best ways to deal with these issues.
BSGR 599 Internship 3 credits
The Internship in Sport Management enables students to gain practical experience in their program. Students have opportunities to integrate classroom theory with onsite practical training under professional supervision and guidance. Students also gain work experience and make valuable professional contacts.

Industries That Hire Graduates

A variety of industries, including business, tourism and recreation, education and the media, might hire graduates with a master's degree in sports management. More specific employers include the following:

  • College athletic programs
  • State and local sports programs
  • Leisure resorts
  • Sporting equipment and supply companies
  • Professional sports leagues
  • Media outlets
  • Public relations and advertising companies
  • Sporting and player associations
  • Sports agency and management businesses

Student Success Highlights

  • Recent graduates of the MS in Sport Management program are in exciting positions in the sport industry, including Haleigh Biancalana, Event Manager at the Iowa Events Center, and Nick Harvey, Coordinator of Sports Information and Events at Marshalltown Community College. View his story.
  • Several MSSM graduates are assistant coaches at the collegiate level, including Cody Caldwell at South Dakota State, and Austin Schlatter and Destiny Willer at Grand View. 


Program Benefits

  • Acquire leading-edge know-how through our unique curriculum.
  • Develop critical thinking and problem-solving skills through an in-depth understanding of sport marketing, finance, intercollegiate athletics, facility and event management, sport ethics, global sports, and digital media in sport.
  • Learn from successful industry practitioners.
  • Leverage and apply your skills and knowledge in a practical setting through internship opportunities.
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Krumm Business Center

Named after college benefactor and former Maytag CEO, Daniel J. Krumm, this academic building houses general-purpose classrooms for business students, a large lecture hall, computer lab for all students, and faculty/staff offices.The university's information technology department is also based out of the Krumm Center.

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