Marketing Minor

Marketing is a field that will never get tired or boring. It's constantly evolving. A dynamic and exciting field of study, marketing constantly changes as technology and communication tools around us do.

In an instance where an employer has to choose between you and another job candidate with a similar background, your minor can be just the edge you need to snag the job. In particular, getting a minor in marketing is worth the extra effort in certain industries.

Why Grand View?

  • The marketing minor can be a valuable addition to your major course of study.
  • Faculty with academic and experiential credentials will provide the instruction.
  • Students gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.
  • Online options that allow you continue your education while working in the field at the same time.
Degree Fit
This program could be a good fit if you:
  • Intended for non-business majors who have aspirations and goals in business that will require marketing skills.
  • The minor in marketing fulfills your educational needs while allowing you to pursue your own career goals more directly.
  • If you describe yourself as a people-person, creative thinker, big picture person, or left-brained, chances are, you are a great candidate for a marketing degree. 
Career Options

With this minor, you may find a job in the following fields:

  • Advertising
  • Digital marketing
  • eCommerce
  • Corporate communications
  • Media relations
  • Government
  • Nonprofits
  • Copywriting
  • Graphic Designer
  • Freelance Writer
  • Public Relations
Course Requirements

Marketing Minor (18 credits)
BSAD 202 Entrepreneurship and Business Fundamentals 3 credits
BSAD 315 Marketing 3 credits
BSAD 351 Consumer Behavior 3 credits

Additional Courses (select 3)
BSAD 320 Advertising and Promotional Strategies 3 credits
BSAD 325 Web Design and Development for E-Commerce 3 credits
BSAD 416 Sports Marketing 3 credits
BSAD 423 Strategic Marketing 3 credits
BSAD 430 Special Topics 3 credits
BSAD 452 Service Management Capstone Seminar 3 credits
COMM 355 Public Relations Principles 3 credits
POLS / SOCS 350 Social Science Research Methods 3 credits

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Undergraduate Programs Minors & Certificates