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Communication and Media Practice Major

Grand View’s Communication department is a pipeline to the professional world and operates under the principle that students learn best by doing.

Our hands-on, project-based curriculum exposes students to an array of media technologies and equips them with the tools and expertise needed to thrive in an exciting and ever-changing communication environment. From day one, students experience the thrill of purposeful work as they produce content for a real-world audience in our award-winning communication labs.

Our students also benefit from a university committed to helping them explore their life’s purpose and their obligations to the world.

As they approach the end of their time at Grand View, students cap their experience with an internship in Des Moines, named a Top-Five City for Media Jobs (The Balance) and the No. 1 City for Young Professionals (Forbes).

Why Grand View?

  • Faculty in Grand View's communication department have years of experience in the communication field.
  • Students will become comfortable in an array of communication forms and then have the freedom to spend more time honing their skills in the areas that most interest them.
  • Students in the communication department have the opportunity to film newscasts, write for the ViewFinder magazine and much more, providing experiences and developing skill sets for their career.
What's With The Media Practice Part?

Grand View’s Communication and Media Practice degree is all about doing the work — not just talking about it. Here are some key differences between our program and traditional communication majors:

Grand View


Instruction Hands-on learning in labs and in the field Lecture-based courses
Coursework Practical assignments with real stakes Tests and quizzes
Audience The entire campus community (and beyond) Your professor
Skills Emphasized Collaboration, problem-solving, creativity, critical thinking, audience service Memorization
Outcome Portfolio pieces that demonstrate your skills and lead to jobs and internships  Letter grades
Career Options

Career options for graduates are broad, exciting and ever-changing. Recent grads are working as:

  • Communication Manager
  • Videographer
  • Marketing Coordinator
  • Director of Communication
  • Content Manager
  • Graphic Designer
  • News Anchor
  • Technical Writer
  • News Producer
  • News Editor
  • Senior Copywriter
  • Sports Information Director
  • Magazine Editor
  • Social Media Manager

What Can I Do With This Major?

Course Requirements

Requirements (44 credits)

Communication Core (30 credits)

 ARTS 104 Principles of Design II: Digital Media 3 credits
COMM 105 Media Literacy 1 credit
COMM 129 Video Production Lab 3 credits
ARTS 131 Basic Digital Photography 3 credits
COMM 141 Multimedia Storytelling 3 credits
COMM 159 Journalism Lab - Reporting 2 credits
COMM 255 PR Principles 3 credits
COMM 263 Digital Publishing 3 credits
COMM 399 Internship 3 credits
COMM 404 Communication Law and Ethics 3 credits
COMM 470 Multimedia Career Seminar 3 credits

Portfolio Review (0 credits)

COMM 199 Sophomore / Transfer Portfolio Review 0 credits

Advanced Electives (6 credits)

Take any two advanced electives for a total of 6 credits.
COMM 323 Emerging Video Techniques 3 credits
COMM 352 Feature Writing and Editing 3 credits
ARTS 332 Narrative Photography 3 credits
ARTS 367 Publication Design 3 credits

Advanced Communication Labs (2 credits)

Take any two advanced labs for a total of 2 credits (labs are repeatable).
COMM 329 Advanced Video Production Lab 1 credit
COMM 359 Advanced Journalism Lab 1 credit

Additional Electives (6 credits)

Courses taken in the Advanced Electives section may not be counted here.
COMM 323 Emerging Video Techniques 3 credits
COMM 352 Feature Writing and Editing 3 credits
ARTS 332 Narrative Photography 3 credits
ARTS 367 Publication Design 3 credits
COMM 430 Topics in Communication (repeatable) 3 credits
COMM/ARTS 465 Honors Media Lab 6 credits
ARTS 245 Interactive Design 3 credits
ARTS 261 Graphic Design I 3 credits
ARTS 265 Graphic Design II 3 credits
ARTS 300 Graphic Design III 3 credits
PHOTO/ARTS 231 Intermediate Digital Photography 3 credits
PHOTO 332 Narrative Photography 3 credits
PHOTO 337 Creative Photography 3 credits
ENGL 309 Writing for Business 3 credits
BSAD 315 Marketing 3 credits
BSAD 416  Sports Marketing 3 credits
Download Degree Checklist

GV Degree Combinations

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Awards and Accomplishments

Award-winning Student Media

Communication and Media Practice students are regularly awarded for their work as part of Viewfinder Media. In the past three years, more than 60 students have won awards in the Iowa College Media Association’s annual student media competition in the following categories:

  • Best News Photograph
  • Best Sports Photograph
  • Best Feature Photograph
  • Best Investigative News Story
  • Best Profile Story, Best Feature Photograph
  • Best Feature Story
  • Best Multimedia Slideshow
  • Best Graphic or Illustration
  • Best Online Video Best Sports Feature
  • Best Opinion writing
  • Best Review
  • Best Magazine Cover
  • Best Online Design 
  • Best Online Edition
  • Best Online Video
  • Best Use of Social Media
  • Best Newscast
  • Best News Program
  • Best Sports Program
  • Best Audio Feature Package
  • Best Promo
  • Best Show
  • Best Experimental Video
  • Best Corporate Video
  • Best News/Public Affairs Storytelling Package

Practicing Faculty

Communication faculty members are more than just professors. They are also practicing communication professionals. Professor of Practice KC McGinnis has produced photo and video content for clients such as USA Today, ESPN, National Geographic and the New York Times. Professor of Practice Dayne Logan writes and edits for clients such as Allstate Insurance, Scheels Sporting Goods, HyVee and Mittera Corporation.


Why Study Communication and Media Practice?

  • In the age of automation and artificial intelligence, it is vital for employees to develop uniquely human skills such as critical thinking, collaboration and communication — all of which are emphasized with a degree in Communication and Media Practice.
  • Today, every business, nonprofit organization and government office needs people who can tell its story in a variety of ways. 
  • A degree in Communication and Media Practice exposes students to skills, technologies and experiences that open doors to a multitude of career paths.
Explore More Programs Visit Campus

Student Center

Renovated in 2015, the Student Center has become a central hub for students at Grand View. Home to the Communications department, the building is equipped with a radio studio, TV studio, a recording studio, and Computer labs equipped with adobe software. The Student Center also houses the Bookstore, Viking Theatre, CJ’s Place convenience store, student gathering area and the Students dining hall.