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Business Analytics Major

Data drives the business world today! Business analytics takes a data-driven approach to the world of business, using statistics and data modeling to develop new business insights. As a business analytics major you will learn the scientific process of using data to make better decisions in various areas of organization, non-for-profit and government entities.

By using data analysis, optimization techniques and modeling tools, students have the opportunity to make sense of big data across multiple functions of business. The major will prepare students to think critically about data, use it meaningful ways and better understand business situations to improve an organization’s performance.

You will be ready to succeed in our data-driven world!

Wondering whether you should pursue business analytics, computer science, or management information systems?

Explore the differences

Why Grand View?

  • Business analyst is one of the fastest growing occupations in Iowa (Iowa Workforce Development) 
  • There are more business analytics jobs available than data science jobs
  • A solid mix of core competencies the industry seeks both in business analytic and application perspectives
  • An interdisciplinary program with faculty collaborating across departments
  • Valuable internships in Des Moines
Career Options

Graduates will be able to seek positions at both large and small companies. There is a high demand for data-driven decision makers in all sectors from agriculture to health care to government.

Rewarding careers can be found in the following jobs:

  • Analytics Consultant
  • Analytics, Visualization & Insight Manager
  • Consumer and Market Knowledge Manager
  • Data Analytics & Reporting Manager
  • Data Curator
  • Data Wrangler
  • Digital Analyst
  • Financial Analyst
  • Financial Manager
  • HR Manager
  • Information Technology Specialist
  • Management Analyst
  • Marketing Analyst
  • Operations Analyst
  • Portfolio Analyst
  • Product Analyst
  • Sales Analyst
  • Sports Analyst
  • Workforce Analytics Manager


Course Requirements

Prerequisites for Major (9-10 credits)

These courses will not be counted toward the GPA required for the major.

ACCT 211 Financial Accounting 3 credits
DATA 101 Introduction to Data Analytics 3 credits
STAT 239 or
STAT 241 or
STAT 261
Statistics for Social Sciences or
Principles of Statistics or
Applied Statistics
3 credits
4 credits
3 credits

Requirements for the Major (49 credits)

Business Core Courses

BSAD 310 Principles of Management 3 credits
BSAD 315 Marketing 3 credits
BSAD 352 Corporate Finance 3 credits
BSAD 365 Project Management 3 credits
BSAD 399 Internship 3 credits

Analytics Core Courses

BSAD / CPSC 241 Computer Science I 3 credits
CPSC 242 Computer Science II 3 credits
CPSC / STAT 260 Fundamental Programming for Data Mining and Analysis 3 credits
DATA 321 Data Visualization 3 credits
CPSC 421 Databases 3 credits
BSAD 425 Knowledge and Information Management 3 credits
DATA 341 Intermediate Statistics for Business Analytics 4 credits
DATA 411 Big Data 3 credits
DATA 454 Business Analytics Capstone 3 credits

Electives (6 credits)

BSAD 311 Operations Management 3 credits
BSAD 384 Security Policy Management 3 credits
DATA 433 Finance Analytics 3 credits
DATA 435 Marketing Analytics 3 credits
DATA 437 Sport Analytics 3 credits
DATA 445 Applied Statistical / Machine Learning 3 credits
Download Degree Checklist

Did You Know?

If you pursue a career in Business Analytics, your role will not be the same as a data scientist!

A data science position, such as business intelligence architect, systems analyst, data engineer, data warehouse specialist, or data mining analyst, requires more technical skills. A data scientist’s main goal is to ask questions and locate potential avenues of study. They predict potential trends and find better ways to analyze information, accomplishing this by using techniques that combine computer science, statistics, and machine learning to parse through and explore massive, disparate, and disconnected data sets.

A business analyst concentrates on processing, analyzing, and visualizing information. Their main goal is to discover actionable insights for current problems in a number of business areas like HR, marketing, customer service, and operations.

Career Growth

The demand for professionals with business analytics skills is growing, fueled by four main trends:

  1. A shift toward data-driven organizations and data-driven decision-making (commonly reported as “big data" initiatives)
  2. The exponential growth of structured and unstructured data due to widespread usage of mobile devices, cloud computing and social media
  3. The shift in business computing from "transaction processing" to "interaction processing," whereby customer and business partner engagement are facilitated by a growing array of IT-based platforms and associated experiences
  4. Significant improvements in data software and systems.

Business and governments need sharp, savvy professionals — such as data scientists, data architects, data modelers, data visualizers, and data infrastructure operators — who can help them manage and provide clarity to a potentially overwhelming volume of data.  The starting annual salary for a business analyst averages around $65,000 in recent years.

Krumm Business Center

Named after college benefactor and former Maytag CEO, Daniel J. Krumm, this academic building houses general-purpose classrooms for business students, a large lecture hall, computer lab for all students, and faculty/staff offices.The university's information technology department is also based out of the Krumm Center.

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