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Marketing Concentration - Business Administration Major

We mean business at Grand View. Our business administration programs will prepare you for a successful career in a wide variety of industries and professions...and our internship program is second to none! Being in the heart of Des Moines means access to valuable internships that will put you a step ahead in the job market. 

If you are interested in a career that combine creativity with business, then marketing may be the perfect concentration for you. Marketing students study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

Why Grand View?

  • Personal attention from faculty with real world business experience and expertise
  • Powerful internship program to gain real world experience
  • Rigorous academic preparation
  • Ability to customize your degree to fit your career goals
  • Available completely online!
Career Options

Many job opportunities exist for marketing degree holders. Possible job titles include:

  • Account representative
  • Customer service representative / manager
  • Internet / digital marketing specialist
  • Business development officer
  • Marketing manager
  • Brand / product manager
  • Market research specialist
  • Purchasing agent
  • Consumer affairs
  • Merchandising
  • Inside sales
  • Research analyst
  • Retail manager
  • Sales representative
  • Marketing assistant

What Can I Do With This Major?

Course Requirements

Prerequisites

These courses will not be counted in computing the GPA for the major. 

ACCT 211 Financial Accounting 3 credits
BSAD 145 Fundamentals of Information Systems 3 credits
ECON 101 Principles of Macro Economics 3 credits
MATH 116 Finite Mathematics 3 credits

Requirements (48 credits)

ACCT 212 Managerial Accounting 3 credits
BSAD 310 Principles of Management 3 credits
BSAD 311 Operations Management 3 credits
BSAD 315 Marketing 3 credits
BSAD 340 Business Law I 3 credits
BSAD 352 Corporate Finance 3 credits
BSAD 399 Internship 3 credits
BSAD 450 Business Capstone Seminar 3 credits
ECON 102 Principles of Micro Economics 3 credits
ENGL 309 Writing for Business 3 credits
STAT 241
or
BSAD 239
Principles of Statistics
or
Statistics for Social Sciences
4 credits
or
3 credits

Marketing Concentration

BSAD 351 Consumer Behavior 3 credits
BSAD 423 Strategic Marketing 3 credits
POLS 350 Research Methods for Social Sciences 3 credits

2 Courses From the Following

BSAD 317 International Marketing 3 credits
BSAD 320 Advertising and Promotional Strategies 3 credits
BSAD 325 Web Design and Development for e-Commerce 3 credits
BSAD / SOCS 367 White Collar Crime 3 credits
BSAD 416 Sport Marketing 3 credits
BSAD 430 Special Topics (as approved) 3 credits
BSAD 452 Service Management Capstone Seminar 3 credits
Download Degree Checklist

Krumm Business Center

Named after college benefactor and former Maytag CEO, Daniel J. Krumm, this academic building houses general-purpose classrooms for business students, a large lecture hall, computer lab for all students, and faculty/staff offices.The university's information technology department is also based out of the Krumm Center.

Virtual Tour

 

Your Earning Potential

Marketing managers and other entry-level marketing professionals typically have salaries starting in the $35,000-$45,000 range, though there’s lots of room for promotions and salary increases depending on your field and where you work.

For instance, you may start off as a marketing manager making $40,000 a year, whereas a marketing director can tip the scales at over $100,00 per year. Of course, there are plenty of exceptions: at a big company like Google, and you can make as much as $80,000 for an entry-level marketing manager position!

General Tips

  • Obtain experience through an internship or other relevant part-time or summer work.
  • Conduct informational interviews with individuals from industry.
  • Participate in a job shadowing experiences.
  • Seek leadership opportunities on campus.
  • Engage in professional networking to enhance employment prospects.

Is Marketing Right for Me?

If you’re still getting the hang of what a marketing major does, here are several key questions to ask yourself:

  • Do I watch TV commercials and wonder why brands made their ads a certain way?
  • Am I interested in sales? Do I like figuring out the best way to pitch and sell a product to consumers of any kind?
  • Do I like communicating and working with others? Do I consider my interpersonal skills to be a strong suit?
  • Am I able to handle criticism and feedback from peers, professors and professionals well?
  • Do I look forward to interning and gaining valuable work experience during college?
  • Am I able to think creatively as well as quantitatively? Am I as willing to brainstorm interesting campaign ideas as I am to analyze metrics?
  • Am I good at thinking outside the box? Can I spin things in a way that’s different to what others are doing?
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