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Marketing Concentration - Business Administration Major

We mean business at Grand View. Our business administration programs will prepare you for a successful career in a wide variety of industries and professions...and our internship program is second to none! Being in the heart of Des Moines means access to valuable internships that will put you a step ahead in the job market. 

If you are interested in a career that combine creativity with business, then marketing may be the perfect concentration for you. Marketing students study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

Why Grand View?

  • Personal attention from faculty with real world business experience and expertise
  • Powerful internship program to gain real world experience
  • Rigorous academic preparation
  • Ability to customize your degree to fit your career goals
  • Available completely online!
Career Options

Many job opportunities exist for marketing degree holders. Possible job titles include:

  • Account representative
  • Customer service representative / manager
  • Internet / digital marketing specialist
  • Business development officer
  • Marketing manager
  • Brand / product manager
  • Market research specialist
  • Purchasing agent
  • Consumer affairs
  • Merchandising
  • Inside sales
  • Research analyst
  • Retail manager
  • Sales representative
  • Marketing assistant

What Can I Do With This Major?

Course Requirements
Download Degree Checklist
Student Testimonials

Dr. David Hannum

“Dr. Hannum reached out to me when I reached a low point in the semester, with life throwing many curve balls and the pressure got overwhelming and so intense, I was going to quit. Dr. Hannum emailed, texted and reached out to me to encourage me to take one bite at a time and that there are opportunities to finish strong. Even the strongest have weaknesses. I am so grateful for his encouraging words of wisdom and showing me that he really cared as a person. I will forever remember the impact he made on my education and my choices of hanging in there. Today, I know I am still a student through hard work, determination to not let go of a dream and encouragement from Dr. Hannum. He really has made a difference in my life. Thank you. The entire staff was willing to work with my situation. Grand View University really cares about their students.” - Regina King

Dr. Alec ZamaDr. Alec Zama

“Alec Zama has always pushed me to do my best. When needing help, he always goes out of his way to find the resources to help me. Every time I receive an accomplishment, he ensures to recognize it by sending a quick "congratulations" email. He is one of my go-to persons.” - Magda Almendarez

GV Degree Combinations

You may also be interested in one or more of the following:

Your Earning Potential

Marketing managers and other entry-level marketing professionals typically have salaries starting in the $35,000-$45,000 range, though there’s lots of room for promotions and salary increases depending on your field and where you work.

For instance, you may start off as a marketing manager making $40,000 a year, whereas a marketing director can tip the scales at over $100,00 per year. Of course, there are plenty of exceptions: at a big company like Google, and you can make as much as $80,000 for an entry-level marketing manager position!

General Tips

  • Obtain experience through an internship or other relevant part-time or summer work.
  • Conduct informational interviews with individuals from industry.
  • Participate in a job shadowing experiences.
  • Seek leadership opportunities on campus.
  • Engage in professional networking to enhance employment prospects.

Is Marketing Right for Me?

If you’re still getting the hang of what a marketing major does, here are several key questions to ask yourself:

  • Do I watch TV commercials and wonder why brands made their ads a certain way?
  • Am I interested in sales? Do I like figuring out the best way to pitch and sell a product to consumers of any kind?
  • Do I like communicating and working with others? Do I consider my interpersonal skills to be a strong suit?
  • Am I able to handle criticism and feedback from peers, professors and professionals well?
  • Do I look forward to interning and gaining valuable work experience during college?
  • Am I able to think creatively as well as quantitatively? Am I as willing to brainstorm interesting campaign ideas as I am to analyze metrics?
  • Am I good at thinking outside the box? Can I spin things in a way that’s different to what others are doing?
Explore More Programs Visit Campus


Oscar Aguilar
Dr. Oscar Aguilar

Assistant Professor of Analytics

Susan Andersen

Lecturer of Business Administration

Dr. Ryan Anderson
Dr. Ryan Anderson

Professor of Business Administration

Tom Annis
Thomas Annis

Lecturer of Finance

Hamid Awan

Lecturer of Business Administration

Dr. Kip Bottenfield
Dr. Kip Bottenfield

Professor of Business Admin

Scott Bull
Dr. Scott Bull

Associate Professor of Business Admin

Edward Bull

Lecturer of Business Administration

Benjamin Canham

Lecturer of Business Administration

Dr. Terri Deems

Lecturer of Business Administration

Laura Eaton
Laura Eaton

Lecturer of Business Administration

Brenda Gill

Lecturer of Business Administration

Dr. David Hannum

Lecturer of Business Administration

James Henscheid


Mark Hicks


Shelley Hill

Administrative Assistant

Sandra Jennings-Hammond

Lecturer of Business Administration

Kayleigh Jones

Lecturer of Business Administration

Dr. Shannon Juergens
Dr. Shannon Juergens

Assoc Prof of Bus Admin & Dept Chair

Dashle Kelley

Assistant Professor of Finance

Laura Kinnard

Lecturer of Business Administration

Jeffrey Knight


Paul Leavenworth
Paul Leavenworth

Lecturer of Business Administration

Bonnie Leonhardt


Jacob Lovell

Lecturer of Business Administration

Randy Mead

Lecturer of Business Administration

Mike Miller

Lecturer of Business Administration

Doug Mitchell

Instructor of Analytics

Roger Nowadzky
Roger Nowadzky

Lecturer of Business Administration

John Peterson

Lecturer of Business Administration

Renee Pile

Lecturer of Business Administration

Sarah Roemer-Engquist

Lecturer of Business Administration

Mark Slavich
Dr. Mark Slavich

Associate Professor of Sport Management

Bradley Smerage

Lecturer of Business Administration

Levi Stacey

Lecturer of Business Administration

Mark Szymula

Lecturer of Business Administration

Ronald Tekippe

Lecturer of Business Administration

Thomas Turner

Lecturer of Business Administration

Mark Weatherly

Lecturer of Business Administration

Dmitry Yarushkin
Dmitry Yarushkin

Prof of Prac of Bus Admin, Level III

Dr. Alec Zama
Dr. Alec Zama

Professor of Business Admin/Econ

Krumm Business Center

Launch Krumm Business Center