Marketing Concentration - Business Administration Major

We mean business at Grand View. Our business administration programs will prepare you for a successful career in a wide variety of industries and professions...and our internship program is second to none! Being in the heart of Des Moines means access to valuable internships that will put you a step ahead in the job market.

If you are interested in a career that combine creativity with business, then marketing may be the perfect concentration for you. Marketing students study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

Why Grand View?

Personal attention from faculty with real world business experience and expertise
Powerful internship program to gain real world experience
Rigorous academic preparation
Ability to customize your degree to fit your career goals
Available completely online!

Career Options

Many job opportunities exist for marketing degree holders. Possible job titles include:

Account representative
Customer service representative / manager
Internet / digital marketing specialist
Business development officer
Marketing manager
Brand / product manager
Market research specialist
Purchasing agent
Consumer affairs
Merchandising
Inside sales
Research analyst
Retail manager
Sales representative
Marketing assistant

What Can I Do With This Major?

Course Requirements

Download Degree Checklist

Student Testimonials

Dr. David Hannum

“Dr. Hannum reached out to me when I reached a low point in the semester, with life throwing many curve balls and the pressure got overwhelming and so intense, I was going to quit. Dr. Hannum emailed, texted and reached out to me to encourage me to take one bite at a time and that there are opportunities to finish strong. Even the strongest have weaknesses. I am so grateful for his encouraging words of wisdom and showing me that he really cared as a person. I will forever remember the impact he made on my education and my choices of hanging in there. Today, I know I am still a student through hard work, determination to not let go of a dream and encouragement from Dr. Hannum. He really has made a difference in my life. Thank you. The entire staff was willing to work with my situation. Grand View University really cares about their students.” - Regina King

Dr. Alec Zama

“Alec Zama has always pushed me to do my best. When needing help, he always goes out of his way to find the resources to help me. Every time I receive an accomplishment, he ensures to recognize it by sending a quick "congratulations" email. He is one of my go-to persons.” - Magda Almendarez

GV Degree Combinations

You may also be interested in one or more of the following:

Your Earning Potential

Marketing managers and other entry-level marketing professionals typically have salaries starting in the $35,000-$45,000 range, though there’s lots of room for promotions and salary increases depending on your field and where you work.

For instance, you may start off as a marketing manager making $40,000 a year, whereas a marketing director can tip the scales at over $100,00 per year. Of course, there are plenty of exceptions: at a big company like Google, and you can make as much as $80,000 for an entry-level marketing manager position!

General Tips

Obtain experience through an internship or other relevant part-time or summer work.

Conduct informational interviews with individuals from industry.

Participate in a job shadowing experiences.

Seek leadership opportunities on campus.

Engage in professional networking to enhance employment prospects.

Is Marketing Right for Me?

If you’re still getting the hang of what a marketing major does, here are several key questions to ask yourself:

Do I watch TV commercials and wonder why brands made their ads a certain way?

Am I interested in sales? Do I like figuring out the best way to pitch and sell a product to consumers of any kind?

Do I like communicating and working with others? Do I consider my interpersonal skills to be a strong suit?

Am I able to handle criticism and feedback from peers, professors and professionals well?

Do I look forward to interning and gaining valuable work experience during college?

Am I able to think creatively as well as quantitatively? Am I as willing to brainstorm interesting campaign ideas as I am to analyze metrics?

Am I good at thinking outside the box? Can I spin things in a way that’s different to what others are doing?