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Marketing Concentration - Business Administration Major

We mean business at Grand View. Our business administration programs will prepare you for a successful career in a wide variety of industries and professions...and our internship program is second to none! Being in the heart of Des Moines means access to valuable internships that will put you a step ahead in the job market. 

If you are interested in a career that combine creativity with business, then marketing may be the perfect concentration for you. Marketing students study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

Why Grand View?

  • Personal attention from faculty with real world business experience and expertise
  • Powerful internship program to gain real world experience
  • Rigorous academic preparation
  • Ability to customize your degree to fit your career goals
  • Available completely online!
Career Options

Many job opportunities exist for marketing degree holders. Possible job titles include:

  • Account representative
  • Customer service representative / manager
  • Internet / digital marketing specialist
  • Business development officer
  • Marketing manager
  • Brand / product manager
  • Market research specialist
  • Purchasing agent
  • Consumer affairs
  • Merchandising
  • Inside sales
  • Research analyst
  • Retail manager
  • Sales representative
  • Marketing assistant

What Can I Do With This Major?

Course Requirements

Prerequisites

These courses will not be counted in computing the GPA for the major. 

ACCT 211 Financial Accounting 3 credits
BSAD 145 Fundamentals of Information Systems 3 credits
ECON 101 Principles of Macro Economics 3 credits
MATH 116 Finite Mathematics 3 credits

Requirements (48 credits)

ACCT 212 Managerial Accounting 3 credits
BSAD 310 Principles of Management 3 credits
BSAD 311 Operations Management 3 credits
BSAD 315 Marketing 3 credits
BSAD 340 Business Law I 3 credits
BSAD 352 Corporate Finance 3 credits
BSAD 399 Internship 3 credits
BSAD 450 Business Capstone Seminar 3 credits
ECON 102 Principles of Micro Economics 3 credits
ENGL 309 Writing for Business 3 credits
STAT 241
or
BSAD 239
Principles of Statistics
or
Statistics for Social Sciences
4 credits
or
3 credits

Marketing Concentration

BSAD 351 Consumer Behavior 3 credits
BSAD 423 Strategic Marketing 3 credits
POLS 350 Research Methods for Social Sciences 3 credits

2 Courses From the Following

BSAD 317 International Marketing 3 credits
BSAD 320 Advertising and Promotional Strategies 3 credits
BSAD 325 Web Design and Development for e-Commerce 3 credits
BSAD 416 Sport Marketing 3 credits
BSAD 430 Special Topics (as approved) 3 credits
BSAD 452 Service Management Capstone Seminar 3 credits
Download Degree Checklist

GV Degree Combinations

You may also be interested in one or more of the following:

Your Earning Potential

Marketing managers and other entry-level marketing professionals typically have salaries starting in the $35,000-$45,000 range, though there’s lots of room for promotions and salary increases depending on your field and where you work.

For instance, you may start off as a marketing manager making $40,000 a year, whereas a marketing director can tip the scales at over $100,00 per year. Of course, there are plenty of exceptions: at a big company like Google, and you can make as much as $80,000 for an entry-level marketing manager position!

General Tips

  • Obtain experience through an internship or other relevant part-time or summer work.
  • Conduct informational interviews with individuals from industry.
  • Participate in a job shadowing experiences.
  • Seek leadership opportunities on campus.
  • Engage in professional networking to enhance employment prospects.

Is Marketing Right for Me?

If you’re still getting the hang of what a marketing major does, here are several key questions to ask yourself:

  • Do I watch TV commercials and wonder why brands made their ads a certain way?
  • Am I interested in sales? Do I like figuring out the best way to pitch and sell a product to consumers of any kind?
  • Do I like communicating and working with others? Do I consider my interpersonal skills to be a strong suit?
  • Am I able to handle criticism and feedback from peers, professors and professionals well?
  • Do I look forward to interning and gaining valuable work experience during college?
  • Am I able to think creatively as well as quantitatively? Am I as willing to brainstorm interesting campaign ideas as I am to analyze metrics?
  • Am I good at thinking outside the box? Can I spin things in a way that’s different to what others are doing?
Explore More Programs Visit Campus

Krumm Business Center

Named after college benefactor and former Maytag CEO, Daniel J. Krumm, this academic building houses general-purpose classrooms for business students, a large lecture hall, computer lab for all students, and faculty/staff offices.The university's information technology department is also based out of the Krumm Center.

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